Smile Reach Marketing

FAQ

Frequently Asked Questions

Answers for schools looking for free pick-up tags, and for local businesses interested in sponsoring them.

One School. One Sponsor. Thousands of Family Impressions.

For schools

Getting Free Pick-Up Tags for Your School

Cost, sponsors, district policies, and how to request tags.

Yes. A local business sponsor covers design, printing, and delivery. Your school, your district, and your families are never billed for tags.

About the tags

About Parent Pick-Up Tags

What the tags look like, how they're customized, and how schools use them.

Parent pick-up tags are hang tags that families display from their rearview mirror in the school pick-up line. Each tag shows your school's name and a number or student name large enough for staff to read through the windshield, so they can identify authorized vehicles and call students forward quickly. They're also called car rider tags, carpool tags, and school dismissal tags.

For businesses

Sponsoring Tags as a Local Business

How sponsorship works, exclusivity, and what goes on your side of the tag.

You sponsor the tags for a school in your area. We handle school outreach, design, printing, and delivery, and the school hands the tags to every participating family. Your branding is on the back of a tag that hangs in their car for the whole school year.

Still have a question?

A real person reads every message. Ask us anything about pick-up tags, getting them for your school, or sponsoring them as a local business.